“Kindness is the language which the deaf can hear and the blind can see.” Mark Twain
How Can We Help?
Attract Donations
Having done thorough research and experience working with numerous charities, we know how to build effective campaigns and set up the landing pages to prompt donations or for volunteers to submit their application.
Ad Grant Approval
Let us do all the work to get your charity enrolled and approved for Google's 10 thousand dollar Ad Grant. We know the process.
Proven Results
We have the data from our successful campaigns to prove to you that we know what we're doing and how we can do the same for you.
Improve Awareness
Does your charity have a fundraiser coming up? Just want people to know about your cause? We can make sure this happens through specific campaigns and marketing strategies.
Full Management
Don't have over 5 years experience with Google marketing? We know the ins and outs of how AD Words works and how to be as effective as possible on the platform. We will take care of everything, you just note the amount of donations of volunteers coming in.
Audience Insights
The data available through Google Ads is invaluable. We will get to know in incredible detail about your audience and how we can make sure they continue to support your charity.
Ready to take your next step?
Case Study of our client.
Free Google Ad Grants Audit
Get in touch, and we will audit of your Ad Grants account and explain what is missing and how we can help you optimise it.
Frequently Asked Questions
The Google Ad Grants provides eligible charities in the UK, US and beyond with $10,000 per month in free search advertising on Google.
That’s $120,000 (£90,000) in free marketing for your organisation!
To qualify for the programme, charities must be based in the UK and registered with the Charity Commission, the Office of the Scottish Charity Regulator or Inland Revenue.
In addition, the following organisations are not eligible: governmental entities and organisations, hospitals and medical groups, schools, childcare centres, academic institutions and universities, political parties, political organisations, and lobbying groups.
You’re allowed a daily budget of $330, your ads can only appear on Google search results (you can target other sites using a paid account), you can only run text ads and you’ll have a maximum cost-per-click of $1 (some keywords will cost more than this but you should be able to find plenty of things to bid on with your grant).
We are a dedicated and experienced Google Ads team that will not only create and manage great targeted campaigns for you but will ensure its all linked with google analytics to give you the best insights into ad performance and audience data.
Our aim is to get such good campaign performance from your grant and effectively use your budget so that before long we will be able to get you onto the Ad Grants Pro scheme ($40,000 a month budget).
Ad Grants account that have been active and meeting the required standards for 6 month can then apply to upgrade to the $40,000 per month Grantspro programme. In order to apply for the increased in-kind advertising spend you will need to match Google’s eligibility requirements which include effectively tracking meaningful conversions, hitting the budget cap and having the account in good health.
If you have an existing Adwords Grant account then we would love to talk to you about the best way to maximise on your traffic in order to receive the Grantspro account – and then use the extra advertising budget to it’s full potential
Don’t worry, we can help. We’ll get your advertising back on track by making sure you stay compliant with a process that includes:
– Minimum Click Through Rate (at least 5% CTR)
– Keyword quality score (anything under 2 is paused)
– Zero competitor keywords
– Zero generic keywords active
– Zero single keywords (outside exceptions)
– Correct geo-targeting
– At least 2 active ad groups, 2 active ads, 2 active sitelinks
– Correct bidding strategies
We over a full marketing service to charities, which can range from online marketing for any needs, such as donations, volunteers, sign ups to events etc. To do this using google ads we do the following for you:
– Client and Competitor Research.
– Keyword research and generation.
– Ad Copywriting (content and descriptions).
– Campaign Targeting (making sure you are reaching the right audience)
– Campaign Scheduling (making sure you run ads at the perfect times)
– Re-marketing